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Why technology buyers are putting more emphasis on proof before making big investments

Katherine Langford
Editor-in-Chief · Monday, November 2, 2026 at 7:40 PM · 1 min read
Why technology buyers are putting more emphasis on proof before making big investments — Caledonia Technology news

MarketDesign Consulting reports that tech buyers are prioritizing proof over promises before investing, seeking measurable results amid growing scrutiny and competition.

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