New Restaurant Planned Along Third Ward Riverfront

Planned site of The Brunch Society, 509 E. Erie St. Photo taken April 25, 2024 by Sophie Bolich. Come closer the society awaits. Though this might sound like an invitation to an exclusive insiders club, it s actually a call to Milwaukee s brunch crowd to prepare for a new mid-morning, mimosa-filled experience in the Historic Third Ward. The Brunch Society, the emerging breakfast-and-lunch spot behind the intriguing call, plans to open in the former Brisa Do Mar space at 509 E. Erie St., set against the picturesque backdrop of the Milwaukee River. In a conversation with Urban Milwaukee, owner Flamur Ibraimi confirmed: We re going for that Greek, Mediterranean by the water type of vibe. Indeed, The Brunch Society s logo features a woman with a shell positioned in her sea-swept hair, delicately holding a mimosa on the water s edge. Ibraimi did not share any details about the food menu but mentioned that offerings will be upscale and European-inspired. Mimosas, Bloody Marys, espresso m